The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

475. Embrace Your Mortality

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Embracing Mortality for Meaningful Choices

This chapter explores a journalist's insights on happiness and time management, emphasizing the importance of recognizing our finite lifespan of approximately 4,000 weeks. Through personal experiences and a structured four-week framework, the conversation encourages listeners to confront mortality and actively engage with life rather than waiting for the right moment. It highlights the concept of 'imperfectionism' and the value of making meaningful choices that align with one's true intentions.

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