AI Tools for Fractional CMOs
Fractional CMO Show
Intro
Casey Stanton opens the show, frames the episode and sponsors CMOx while introducing the topic of AI for fractional CMOs.
In this episode of The Fractional CMO Show, Casey tackles the question every fractional CMO is asking: Which AI tools should I be using? But his answer isn't what you'd expect.
Casey admits he spent 14 months considering ditching fractional work entirely to chase the AI gold rush. Instead, he doubled down on something old-fashioned: actually knowing how to do the work. He shares war stories of letting Claude write a client report that turned out mediocre, and the AI-generated voiceover that everyone hated - until his experience proved it doubled results.
The truth? AI won't fix bad fundamentals. If you can't write persuasive copy yourself or don't understand how ads actually work, ChatGPT will just help you produce garbage faster. Learn the craft first, then use AI to speed up what you already know how to do right.
Key Topics Covered:
-Be a Renaissance man/woman first: Understand copywriting, design fundamentals, how ads actually work before touching AI
-Study the masters: Gary Halbert, John Carlton, Paris Lampropoulos, David Deutsch - learn persuasive copy from the greats
-AI can't replace taste, discernment, and experience: These three things are what clients actually pay you for
-Do it manually first, then use AI to scale: Write the ad yourself, make it work, then prompt AI for 50 variations
-His actual AI stack: ChatGPT and Claude for writing, Eleven Labs for voiceovers, Lovable/Bolt for quick web mockups
-Don't outsource critical thinking: AI note-takers and automation rob you of the skills that make you valuable
π Take the First Step Toward Growth with CMOx π
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
π Schedule your call today:
π CMOx.com/call
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
π€ Join the Fractional CMO Community π€
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
π CMOx.com/community
Looking forward to seeing you inside! π
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Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
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π Master the Game with These Must-Read Books π
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
π CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks likeβand how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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