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#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)
LEVELS – A Whole New Level
Affiliate Marketing
With podcasts, the podcast too, or v one will call it one point o, that has somewhat come to a close where we've cooled down on podcast appearances for the most part. We sort of started with focusing mostly on organic and earned media via this podcast tor where money wasn't being exchanged. From there, we start activating a lot of those relationships as affiliates. So they started to promote a particular link, and we're receiving commission. And then kind of the third iteration of this space is starting to actually spend a little bit more, you have a marketing budget, on paid placements and or advertisements. But in the near term, has been a great way to secure relationships, secure
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