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Triangulating the Truth - Aaron Sedley, Google
Mixed Methods
Survey Research - How Did You Get Started?
Baugle studied international relations and did some brand research before joining Google. He says the company didn't have any fidelity in to understanding its user's attitudes like it did with its advertiser base. Baugle: "Can't we just ask people to take a survey within the product itself? And might that not be reasonably useful"
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