How do you create a blockbuster podcast? This episode explores the tips, tricks, and best practices of a master. My guest is Alex Blumberg, who cut his teeth on the king of all radio shows (This American Life) and recently co-founded Gimlet Media. Gimlet swiftly conquered the iTunes rankings with two blockbuster podcasts: Reply All and StartUp. Podcasters everywhere asked: how the hell does he do it? This episode provides some answers. The discussion is split into two parts, and we cover a ton. Please listen to both parts, as they work together. We discuss what Alex learned from Ira Glass, his field recording gear, the nuts and bolts of producing world-class audio narrative, and much more. Part 2 also features a preview (5 min) of my episode with Arnold Schwarzenegger! Show notes and links mentioned can be found at fourhourworkweek.com/podcast

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