Ross: For a long time we got a lot of free advertising out of Elon and there was a perception of Elon that was much more positive today. I don't really have any issue with his per se values but we're in the selling car business so I think Tesla can take an active role in shaping the public's perception of its wonderful products and services. Ross says he hasn't talked to any of the institutions yet because he haven't you know I'm still officiallygot to send out my letter and get this going but you will do that right now.
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