The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

448. Embracing Familiarity Bias: The Comfort of the Known

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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This chapter examines the familiarity bias that influences our decision-making by favoring the known over the unknown. It discusses how recognizing and overcoming this bias can lead to personal growth and improved choices in various aspects of life.

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