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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
The Effects of Reactants on Communication
Gagaine: If you're overly authoritarian, it can backfire. The extent of that backfire effects depended on the authority level of the communicator. So if the sign was positioned as coming from the head of security, it really aggravated people. It didn't have much of a negative reaction in the in the authoritarian manner. But think about who the message comes from. It is an important one.
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