Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory. 

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Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022

Nomadic Yoghurt Packaging: https://imgur.com/a/Q6Q51sB

Huel’s anchoring ad: https://imgur.com/a/AjGNDQ5

Mike’s Twitter: https://twitter.com/MikeDHughes

Ella’s Twitter: https://twitter.com/ellajenkins95