4min chapter

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#76: Harry Dry’s favorite marketing examples

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CHAPTER

How to Make a Game More Likely to Share

We disproportionately value the things we create. Distinctiveness makes us more likely to recall when people share wordle as well. Scarcity will encourage us to keep coming back and build a hab around playing. And finally, Press for champagne is simple if you want somebody to do something for you.

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