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NBC 799: Larry Yu: A Mental Model for Growing a Successful Coaching Business
Natural Born Coaches
Do You Need to Niche Down Your Pricing?
I think when in doubt, niche down more. It's easier to fulfill that you have to do less leg work with your marketing because your messaging is just more powerful. You automatically have a built in an additional layer of differentiation. If you're custom, don't,. if you're not, then a widgetized, then do so. And this is a debate that we've had a number of times in the coaching jungle baseball group and have heard it elsewhere should coaches have prices on their website. Do you recommend that they put them on there or no?
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