Social media has contributed to how sharpers conceive of and discover fashion. It's become so much easier for fast fashion brands also to crib off these high fashioned looks from popular celebrities. Retailers can produce clothing that fits that aesthetic indirectly target to a young audience. i think tiktok especially is notorious for bringing to light these underground aesthetics, or inner net trends on like cottage a dark academia. And then i tried to pon some nehis, and did not what?