The First Is to Make a Lot of Money

Rising rents and gentrification have gradually pushed out many traditional Jewish businesses. Pascal notices a strong resilience and a sense of Jewish pride in the businesses that remain. New Jewish businesses are also popping up, like alfigh, a hip new deli inspired by Tel Aviv street food. Next, we'll follow Pascal a few blocks east to another distinctive and historic part of Le Marre: It's LGBTQ community.