Episode #150: Frank Cantone -- CEO/Founder of SMP Nutra on Manufacturing Gummies, Pricing, and MORE
Supplement Engineer Podcast
00:00
The Rise of Minimalist Formulas
S&P prefers to work with formulas that are 12 ingredients or less. We're not really looking out for the people looking to make the cheapest products at the highest volumes so that they can increase their margins. So you're better off putting 10 ingredients at double the dose than 20 ingredients at half. It's going to get more of an effect, we look to have our products fully dosed.
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