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#440 When Longacre Square Became Times Square

The Bowery Boys: New York City History

CHAPTER

The Rise of Longacre Square

This chapter examines the vibrant history of Longacre Square in the late 19th century, detailing the prominence of horse and carriage enterprises alongside the American Horse Exchange. It traces the evolution of the area into a bustling hub with notable hotels and the emergence of its iconic theater district. The narrative highlights key developments, including Oscar Hammerstein's ambitious Olympia Music Hall, which marked a turning point in New York City's entertainment landscape.

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