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GTM #1: The New Enterprise Go to Market with Figma

a16z Live

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How Do You Decide to Hire Salespeople?

For a long time, or hundred % of our motion was completely inside. Now where staring to be a bit more proactive or outbound as well. Our users asked us, ha yo, have any salespeople we can talk with? They were you sold, but rather because they had to navigate internal processes like itea, procurement, security,. Like, that's a lot for some one to take on. And so that's when we starte to go ocaa shit and hire salespeople.

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