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Buy or build? Focus on the core product or innovate? Zendesk CTO Adrian McDermott's advice for scaling

In Depth

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The Role of Competition in Product Strategy

The CEO of Zendesk talks about the role of competition in product strategy. Focusing on your competitors tactics, their position or the market can be destructive to an organization that's not using that information to create. And so i think competition is extremely important because you are putting choice in front of customers that come from zendesk or one of the others.

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