The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-Briefing

I use one word all smooshed together to describe the time I spend on the job – worklife.

I’m not talking about balance. I’m simply saying, ‘Yes we have a homelife. But we have a worklife, too.’ Every hour, every minute you spend working rolls up into that grand big, mysterious number of time you have on this planet.

Which means what we do at work matters. The decisions we make are part of who we are. And it’s why I love a lesson in the guest application for my this episode’s guest, “Find ways to live your company's values in everything you do.”

Rah Mahtani, Head of Buyer Marketing for North America, Alibaba.com, joined me to share the story behind that lesson, along with many more lesson-filled stories.

Alibaba.com serves buyers and suppliers from 190 countries and regions around the world.

Mahtani has managed marketing budgets ranging from ~ $8m to as high as $110m. He currently manages a team of six.

Stories (with lessons) about what he made in marketing

Some lessons from Mahtani that emerged in our discussion:

It's OK to flip the script sometimes
Let data inform, don't let it dictate
Find ways to live your company's values in everything you do
Dig into human behavior to create people-first messaging
Respect the power of the rabbit
You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far

Related content discussed in this episode

Customer Theory: How to leverage empathy in your marketing (with free tool) (https://marketingexperiments.com/conversion-marketing/customer-theory-leverage-empathy-free-tool)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

This article was distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more articles like this one.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

472: Jan P. Sissener om møkkabillige aksjer, Tesla-short og 2024

#pengepodden

Intro

The AI-powered Podcast Player