Flickr started as an online game, but the company quickly learned that they had much greater value on tap as a photo site, and "unsold" their initial customers instead of sticking to their original idea. By being curious, you can learn what the market really needs, jettison the custom-built "products" that are holding you back, and keep the right customers delighted. Listen for more on the art and practise of "unselling"! -------------------------------------------------- Our book, Agile Conversations, is out now. Go to agileconversations.com to order your copy. Plus, get access to a free mini training video about the technique of Coherence Building when you join our mailing list. We'd love to hear any thoughts, ideas, or feedback you have about the show. Email us at info@agileconversations.com About Your Hosts Squirrel and Jeffrey first met while working together at TIM group in 2013 . A decade later, they remain united in their passion for growing organisations through better conversations. Squirrel is an advisor, author, speaker, coach, and consultant, helping companies of all sizes make huge, profitable improvements in their culture, skills, and processes. You can find out more about his work here: https://douglassquirrel.com/index.html Jeffrey is Vice President of Engineering at ION Analytics, Organiser at CITCON, the Continuous Integration and Testing Conference, author and speaker. You can connect with him here: https://www.linkedin.com/in/jfredrick/