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21: The Secret Language of Cult Brands

Unseen Unknown

00:00

The Rise and Fall of the MLM Industry

The direct selling industry is almost like the American dream on steroids. It uses this sort of Pinterest commodified feminist message about boss babes and CEOs, you know, start your own business without ever having to leave your kids. The MLM industry has always co-opted whatever trendy quasi feminist vernacular was resonating at the time.

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