The Language of Empires

The language of empires and empires in general, are very good for the people at the top of the empire, not so good for many other people. In business, when we start to talk about growing an audience, that idea that in empire language centres, i am the expert, i am sole person who can help you achieve your goal is problematic. To me, the idea when we're talking about building an audience is going to places where people have already done the hard work of assembling a really wonderful, vibrant community also interested in similar things. By me coming to day and having conversation with you, i'm connecting with your community. And then you'll do the same when i invite you over