CEOs Need to Understand Demand Gen and Revenue R&D to Drive the Right Decisions

CEOs need to understand why their demand gen and sales function inside of their business are not working. Smart CEOs have known for a long time and watched what customers were doing that figuring out how to do marketing is actually the secret weapon to growing your business along with having a killer product and a great point of view. I think being educated on the most critical things are what's actually needed.