AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
15min chapter
Think you know what consumers want? Think again.
The McKinsey Podcast
Consumer Behavior Trends Across Age Groups and Economic Status
The chapter delves into consumer behavior trends across different age groups and economic statuses, highlighting how younger consumers are optimistic about the economy and willing to spend on premium products, while affluent older consumers prefer experiential categories like travel. It discusses how middle-class consumers are still splurging on quality of life enhancements despite rising costs, emphasizing shifting priorities towards value for money, sustainability, wellness products, and brand exploration post-pandemic.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode