6 Minute English cover image

Nudges: The secrets of persuasion

6 Minute English

00:00

Exploring the Ethics and Effects of Various Nudging Techniques

Exploring the manipulative 'dark nudges' used by companies, the chapter delves into the ethical dilemmas of nudging, highlighting criticisms of its paternalistic nature while showcasing positive nudging strategies employed to curb antisocial behavior.

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