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6min chapter
Maha Kumbh: Business in Blessings
The Morning Brief
Marketing Mirages: The Facade of Religious Events
This chapter critiques the marketing strategies surrounding large religious events, arguing that many efforts prioritize appearance over genuine service to pilgrims. It explores the commercialization of spirituality and the rise of spiritual tourism while highlighting missed opportunities for meaningful engagement from companies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode