LOOK with Christian Madsbjerg
Thinkers & Ideas
00:00
The Importance of Understanding the Relationship of Nature and the Environment
In your books, you give several examples of where you've helped executives with this. Can you maybe sort of give us a simple example of where such an approach leads to seeing new and useful things? Right. So if you are a, let's say a big automaker in Detroit, you have a big choice to make about electrification. You need to understand why people would, you know, how they would relate to something like an electric vehicle. And I have a very abstract relationship to nature. I see it as graphs and temperature and emissions - but the climate is a very abstract thing.
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