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Matt Watkinson - Mastering your potential in an uncertain world - S4 Ep12

Champagne Strategy

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Being Data-Driven in Decision-Making

This chapter explores the concept of being data-driven in decision-making by comparing quotes from Jeff Bezos and highlighting the limitations of experimentation. The challenges of obtaining and using data effectively for decision-making are discussed, including the streetlight effect and selection bias. The chapter also touches on growth loops, chaos theory, and the impact of small details in marketing.

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