Competitive Strategies in E-Commerce Shipping

With UPS expanding aggressively into Europe and other continents, FedEx decides to bet big on China. But it’s a risky strategy that initially looks like it’s going to fall short.  

Meanwhile, UPS tries to maintain its competitive advantage by pushing for more productivity from its workers. But the drivers have had enough and UPS soon has a major labor relations problem on its hands. UPS’s troubles give FedEx an opening to peel away some of its business.

And at the dawn of the dot com era, both companies make a play for a new type of customer.

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