3min chapter

Marketing Made Simple cover image

Why That Worked #9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

Marketing Made Simple

CHAPTER

The High Stakes of Michelin-Starred Dining

This chapter explores the formidable challenges of running a Michelin-starred restaurant, including financial strains and ingredient sourcing. It also showcases the journey of a trailblazing chef who made history as the first black woman in America to earn a Michelin star, revealing her transformative work in a once-segregated space.

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