How to Succeed as a Small Brand

00:02:53 Bet against Zuckerberg? No. Killed Snapchat and Twitter. Sean is bummed about rebuilding social graph on threads. 00:06:58 Twitter's alienation may lead to new communities. 00:13:19 June highlights: suffering and key metrics discussed. CAC target achieved, sales up 100% with 20% lower CAC. North Beam saved the business. 00:16:21 Approach to Prime Day has changed, no major discounts. 00:20:31 Prime Day: margins, discounts, customer behavior. 00:26:09 Million-dollar accounting costs lead to a failed audit. 00:32:47 Wholesale shipments, chargebacks, accounting nightmare, ERP, profit per day, optimize for dollars. 00:36:59 "Have a plan, avoid reckless spending." 00:44:12 Email and SMS are commodity services. SendGrid is commonly used for sending emails. Shopify is not a commodity service. Winning in commodity services requires price and service. 00:47:37 Minimize COGS, focus on key financial P&L. 00:52:58 Different pricing approaches in DTC and retail. 00:57:23 Brand creates monopoly and determines value. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.