How to Get a Lead Magnet in Front of Your Audience

A lead magnet swap is an email sequence for people to use as a template. They are downloading a six part email so they're literally downloading a PDF of a series of emails that have been used to promote a product. So one is paid ads the other one is partnerships. And it's called a lead magnet swap. You can do all of those things you make one lead magnet that takes you a couple hours to do, and then you go around and find other companies and influencers in your industry that have similar audiences with similar market directly competitive markets.