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ATG 96: How to spark creativity when you feel like there’s none left - my interview with innovation expert Jeremy Utley

All It Takes Is A Goal

CHAPTER

The Power of Reframing

John Dewey said a problem well put is half solved. Many times what we realize is the problem is the problem, meaning we're solving the wrong problem. Reframing means stating the problem from the customer's perspective. It seeks a free radical in your system. Every way you think about framing a question is going to provoke different ideas.

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