Choiceology with Katy Milkman cover image

A Sticky Situation: With Guests Richard Thaler, Wendy Wood & Susan Budowski

Choiceology with Katy Milkman

CHAPTER

Introduction

Exploring the various barriers people face when seeking answers or solutions, including poor design, complex bureaucracy, and intentional obstacles, as well as situations where barriers are eliminated for convenience. The chapter also touches on the frustration of waiting on hold for customer service.

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