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036: Dave Trott on 30 years of advertising creativity

A LOAD OF BS ON SPORT

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The Matter With Things by Ean Mc

Ean mc is a psachiatrist, philosopher and writer. His work tries to get to the heart of our existence by describing brain hemispheres. He argues that creativity lives in the left brain but can't be taught by machines. In this age where everything is increasingly handed over to computerized systems, he says we need different kind of reasoning. And for a successful survival of human kind, we must understand complexity.

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