‘Shogun’ and ‘The Bear’ News, the Disney-Hulu-Max Bundle, and ‘Everybody’s in L.A.’
The Watch
The Complexity of Subscription Bundles
This chapter explores the collaboration between Warner Brothers and Disney in offering a bundled service of Max and Disney Plus, discussing how the management of multiple subscription services is leading to frustration among consumers. It delves into the challenges of accessing content across various platforms and the push for simplicity in billing. The chapter also delves into the competitive landscape of the streaming industry, focusing on strategies to combat Netflix's dominance and the potential evolution of service pricing strategies.
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