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The Dark Times for Media
In the post like post 2008 into the 2010s there were just all these venture capital firms that were willing to dump quite literally billions into the vices and the voxes. All of those big grand ideas they had all came crashing back down to earth. Then on top of it you have all of this turmoil where these media rights fees are going up and up and up and there's a question about as media sort of transitions to t to streaming whether there's enough of an audience and enough money to pay for them anymore.