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Our New Podcast Strategy That You Should Steal | The Journey

B2B Growth

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B2B Marketing

In our case, we're targeting BDB marketers. How do you then leverage that audience to actually drive business results for your company? Is it a retargeting game? In our case, it's extra nice because we're eating our own dog food and displaying what we're doing by actually doing it. The whole operating cost of operating WebMD is a small fraction of Walgreens total marketing budget. Which one do you think gets more attention: WebMD or HubSpot?

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