When you're starting out, i would recommend focusing on the top ten % of your content. For me, now what i do is i isolate the posts that have seen a minimum of 250 thousand views. Those are the ones that are typically on the upper end of the scale. And so i want to understand what's specifically going on with those posts that separates them from everything else. The hook is the first couple lines of your content that everybody in your feed sees before they have the option to click that more button. Your goal here is to stop people from scrolling, to grab their attention and to get them to click that semour button.
Austin shares the process that he uses to analyze and optimize his LinkedIn content!
Time Stamped Show Notes:
[0:30] - How to optimize your LinkedIn content
[0:56] - The audience & the algorithm
[1:31] - Austin’s content review system
[5:59] - Compare & contrast
[8:20] - It’s more than just showing up
Have questions about how to optimize your LinkedIn content? Text them to Austin at (201) 479-9511.
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