Is Live Ops a Big Part of the Advertising Landscape?

Live ops play a huge role because as compared to any other industry, the users who are coming back to the same app is relatively higher. So that's why we are in sync with the, with the live of changes and the product features and stuff. But also one thing that I want to add over here on top of what I just, what I said, right? It's also from a channel standpoint. And you can't have one creative working across all the channels because channels are also very specific. Like one kind of creative could work on TikTok, the other kind of creative Could work on a DSP and it will be very different creatives.