Marketing Against the Grain

In the early 1900s, only 7% of American households brushed their teeth or at least had toothpaste in their house. Claude Hopkins was one of the first ad men who truly understood what many of us still struggle to understand today. When selling Bissell carpet sweeper he never discussed how well it worked but instead the colourful wooden finishes and the fact that it would make a nifty Christmas present. Good marketing involves tying the value that the customer will get with the thing the product that you're selling. So tune in after this and listen to marketing against the grain wherever you get your podcasts.