2min chapter

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Ecommerce Is A Good Look For Saks Fifth Avenue

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CHAPTER

Sex With Avenue - What's the Difference?

Sex with Avenue is run by two separate entities: marketing and merchandising. Who owns the customer data, since there are two separate entities? And like, how does data flow between the physical stores and the e-commerce side of the house? Because I'm sure there are customers that buy, you know, both ways. There's absolutely no judgment, whatever works for you,absolutely. But we are always here to help.

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