Jonathan heiht: Why is it so difficult to change? He says what it does not address is the structure of the mind. It's just like that our intellect buys all those, we buy all those books from bans and nobles and listen to ted talks,. And then we decide, these are great ideas. I'm going to revolutionize my life. All of that is right. They're correct. But it doesn't work. Cause i am sold on it. But who's i who loves these ideas? Who is inspired by them? Who is who has this wo moment? Underneath the intellect is the lower mind, the emotions and the set patterns of a lifetime, of many