Selling The Invisible
What You Will Learn
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Creating a Positioning Statement
So the goal here is to end up with a position, so you at your objective position, about where you're sitting now, but you've also got a target where you want to be. So what they recommend is you do a positioning statement. With that it's the goal about the direction you want tobe heading, and py what part of the er, the client's brain, that you want. I've got a mate, am socco, the soco effect. We ca batiso recently, actually. But ye's an ostio hitten, 30 years old, very good at what he does, but kind of looking to go towards that niche, into doing it specifically
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