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The Most Over-Rated Trend in B2B Marketing | Original Research

B2B Growth

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The Original Research Project - The Jump From Data to Actual Insight

Benjine: The original intent was not from what i can remember, i don't think we ever intended to like, break it down on beetby growth like we're doing now. James: There's so much here that we can glean conversation from, and then ultimately it'll make us better at our marketing. Benjine: I'm pretty bullish on the fact that every company should figure out how to do this. Dan: What you feel differently about why this push to ungate all your content is maybe not the best idea with most trends.

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