All birds is not the first brand to try to do good, but i believe that many companies have fallen flat. Despite these challenges in the model, i think there are a lot of things that should commend all birds for companies have tried to do this in the past. We're going to take a quick break here, and when we come back, we'll dig into what we can learn about what alberts has done well in their journey. Listen to business wars on apple podcasts, amazon music, or wherever you get your pod casts.