How Do You Distinguish Yourself From Other People?

Andy Goldsmith is an executive coach and a self-confessed PR expert. He says he has 25 video testimonials on his personal web page. When people ask him about his services, he advises them to check out the videos of others who have used his service. This way they can tell their friends what it's like to work for such a high profile company. It also helps you distinguish yourself from other companies in your field.