Advisor Marketing Made Simple cover image

Advice Line: When Your Marketing Targets Too Many Client Types (Eli Weissman)

Advisor Marketing Made Simple

CHAPTER

Refining Marketing Focus for Niche Specialization

In this chapter, the speaker shares insights from their conversation about honing their marketing strategy by specializing in the lobbyist sector. They realize that a targeted approach allows them to better address specific pain points without diluting their efforts across a broader audience.

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