Five Elements of Product-Led Branding
Hitmakers: How Brands Influence Culture
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The Art of Product-Led Branding
This chapter explores the intricate relationship between luxury, craftsmanship, and product-led branding, highlighting the importance of elements like value, narrative, and aesthetics. Through examples such as Hermès and Apple, the discussion illustrates how cultural stories and emotional connections elevate a brand's desirability and consumer behavior. Additionally, it examines the influence of modern platforms on brand appreciation, emphasizing the ongoing evolution of iconic products in contemporary culture.
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