Inbound Marketing To Generate Endless Consulting Clients With Phil Alves: Podcast #300
Consulting Success Podcast
Google Ads: A Different Approach
I think advertising on Google is about capture and demand meaning I'm not going long keywords if people they're like looking. We don't have any like hey here's a white paper here's the load this the load that our call to action is let's get on the phone because we are about capturing demand. For Google Ads per se for SEO is different you're trying to stay upper in the funnel and I stay in the top of the mind for those people so that's very different but for Google Ads we're like we're spending the money to close the deal right it?
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