Small businesses have one of the biggest advantages over large businesses is that small businesses can create those experiences easier than large businesses can. But if you find a large business that does that shit it's an incredible thing, he says. "There ain't no fucking b****** about it  it's just hard it takes a lot of work" 'You're not going to score touchdown every time you touch theucking ball sometimes' I'm saying right like it's a commitment and your team has to see it and they have to know it then they'll repeat it because it's how you could scale it out so it's a culture,' he adds.